 |  |
 |
Kylie Konnect unites Kylie fans with the first ever artist social networking site. LONDON, 5th November 2007: Kylie, whose single...more
New Visions are pleased to announce today, that they have joined forces with their technology partner Cube80 to form New Visions Mobile....more
Total Telecom Magazine together with New Visions has developed their mobile portal to bring breaking news to Telecoms professionals on the move...more
Calvin Klein enhances their existing promotional campaign by adding a mobile element to promote their new ckIN2U fragrances....more
Global Cool is continuing its planet saving mission at Cowes Week, which begins this weekend on the Isle of Wight....more
New Visions Partners with U-MYX To Make Remixable Ringtones Available
New Visions are pleased to announce their...more
New Visions and Parlophone Win Global Mobile Award For Lily Allen Mobile Club
New Visions and Parlophone celebrating their award win...more
New Visions Lands Mobile Development of Collins English Dictionary
Since its inception in 1979, Collins...more
New Visions makes it into the top 10 of Mobile Agencies in the NMA Marketing Services Guide 2007
Almost since its birth seven years...more
Borders Mobile Campaign a Ground-Breaking Success
Borders has announced spectacular results from its first mobile marketing...more
3 to Open Portal to Third Parties and Broaden Subscriber Reach
Mobile operator 3 is attempting to broaden it's subscribers reach...more
Mail Mobile Promo is a Major Success
A Daily Mail mobile scheme has reported a 36% redemption rate - more than 6 times the average... more
New Visions Demonstrates Unique Mobile Service
Another unique mobile experience was demonstrated at the Venice... more
EMI Records Launches Shop Window Advertising That Can Talk Back
The World’s first talking shop windows have been stopping shoppers...more
Orange cuts cost of plugging into the internet on a mobile phone 3G facts
The battle to encourage mobile phones users to connect to the internet...more
New Visions Puts NOW Music on Mobile
EMI Music together with New Visions has developed Now Music on mobile: text NOW to 84477 or put... more
Parlophone maximises its investment in mobile advertising for artist Lily Allen. EMI Music UK’s Parlophone is the...more
Global Cool Launches ‘Coolometer’ on Mobile to reduce CO2 Emissions
Global Cool is continuing its planet saving mission at Cowes Week, which begins this weekend on the Isle of Wight. The climate change awareness campaign is in town to inspire people to reduce their personal CO2 emissions by at least one tonne.
At the centre of this activity is a mobile campaign created by New Visions.
Users simply text ‘COOL’ to 84477 to receive a link to a mobile site. Once on the site, users enter their name, email address and a unique password to sign-up to the Global Cool mission and enter the campaign’s online database. Users are then encouraged to complete their very own ‘MyCO2’ Workout Card – Global Cool’s step-by-step CO2 diet, designed to help individuals make simple lifestyle changes that will result in a personal CO2 reduction and help save a planet. The individual’s pledges then feed into the ‘Coolometer’, which counts down how Global Cool is reducing CO2 emissions worldwide and ‘Cooling’ the planet. And once registered, users receive a follow-up email from the campaign explaining how they can make further pledges to reduce their carbon footprint.
The mobile platform offers users the chance to download a unique message alert and wallpaper, and to send the site onto a friend.
And as an added incentive, all users that sign-up to MyCO2 will be automatically entered into a once in a lifetime competition to win a day’s sailing on a competing yacht in the Volvo Ocean Race 2008-2009.
The charity and its celebrity supporters will be out in force at Cowes, with actress and Global Cool ambassador Sienna Miller addressing attendees by public service announcement, directing people to the mobile site and the planet saving campaign.
Elie Horseman, Head of Sales at New Visions, says: “This has been a really exciting project for us to work on, and is only the first part to a huge mobile strategy Global Cool are undertaking. Mobile allows the charity to reach supporters at their events, create brand awareness and gather data quickly and easily for their campaign. Most importantly is the personal involvement mobile communication offers Global Cool, as it’s their subscribers’ commitment that will make the difference.”