Kylie Konnect unites Kylie fans with the first ever artist social networking site. LONDON, 5th November 2007: Kylie, whose single...more

New Visions are pleased to announce today, that they have joined forces with their technology partner Cube80 to form New Visions Mobile....more

Total Telecom Magazine together with New Visions has developed their mobile portal to bring breaking news to Telecoms professionals on the move...more

Calvin Klein enhances their existing promotional campaign by adding a mobile element to promote their new ckIN2U fragrances....more

Global Cool is continuing its planet saving mission at Cowes Week, which begins this weekend on the Isle of Wight....more

New Visions Partners with U-MYX To Make Remixable Ringtones Available
New Visions are pleased to announce their...more

New Visions and Parlophone Win Global Mobile Award For Lily Allen Mobile Club
New Visions and Parlophone celebrating their award win...more

New Visions Lands Mobile Development of Collins English Dictionary
Since its inception in 1979, Collins...more

New Visions makes it into the top 10 of Mobile Agencies in the NMA Marketing Services Guide 2007
Almost since its birth seven years...more

Borders Mobile Campaign a Ground-Breaking Success
Borders has announced spectacular results from its first mobile marketing...more

3 to Open Portal to Third Parties and Broaden Subscriber Reach
Mobile operator 3 is attempting to broaden it's subscribers reach...more

Mail Mobile Promo is a Major Success
A Daily Mail mobile scheme has reported a 36% redemption rate - more than 6 times the average... more

New Visions Demonstrates Unique Mobile Service
Another unique mobile experience was demonstrated at the Venice... more

EMI Records Launches Shop Window Advertising That Can Talk Back
The World’s first talking shop windows have been stopping shoppers...more

Orange cuts cost of plugging into the internet on a mobile phone 3G facts
The battle to encourage mobile phones users to connect to the internet...more

New Visions Puts NOW Music on Mobile
EMI Music together with New Visions has developed Now Music on mobile: text NOW to 84477 or put... more

Parlophone maximises its investment in mobile advertising for artist Lily Allen. EMI Music UK’s Parlophone is the...more

Mail Mobile Promo is a Major Success

A Daily Mail mobile scheme has reported a 36% redemption rate - more than 6 times the average results for a traditional paper voucher-based campaign.

Customers buying a competitor title - or not buying a newspaper - in 43 stores in Birmngham, Oxford and Reading were given a leaflet inviting them to send a text message to recieve a text voucher, direct to their mobile. the voucher was validated in real time using the mobile phone top-up terminal.

Source: Media Week
01/05/2007