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Kylie Konnect unites Kylie fans with the first ever artist social networking site. LONDON, 5th November 2007: Kylie, whose single...more
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3 to Open Portal to Third Parties and Broaden Subscriber Reach
Mobile operator 3 is attempting to broaden it's subscribers reach to the internet by allowing third-parties to link directly into it's portal.
The operator is at the preliminary stages of building a network of off portal partners that it plans to incorporate into it's Planet 3 home page.
"People are making mobile sites that add extra value so this is a way of cross-pollinating the portal," said John Penberthy-Smith, Marketing Director for 3.
"We're building a network of enablers and APIs that will allow people to plug into us. It's at a very early stage," he added.
Penberthy-Smith said 3 also plans to make Yahoo! search much more closely integrated into the portal. It currently returns around 680,000 search results each day.