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Kylie Konnect unites Kylie fans with the first ever artist social networking site. LONDON, 5th November 2007: Kylie, whose single...more
New Visions are pleased to announce today, that they have joined forces with their technology partner Cube80 to form New Visions Mobile....more
Total Telecom Magazine together with New Visions has developed their mobile portal to bring breaking news to Telecoms professionals on the move...more
Calvin Klein enhances their existing promotional campaign by adding a mobile element to promote their new ckIN2U fragrances....more
Global Cool is continuing its planet saving mission at Cowes Week, which begins this weekend on the Isle of Wight....more
New Visions Partners with U-MYX To Make Remixable Ringtones Available
New Visions are pleased to announce their...more
New Visions and Parlophone Win Global Mobile Award For Lily Allen Mobile Club
New Visions and Parlophone celebrating their award win...more
New Visions Lands Mobile Development of Collins English Dictionary
Since its inception in 1979, Collins...more
New Visions makes it into the top 10 of Mobile Agencies in the NMA Marketing Services Guide 2007
Almost since its birth seven years...more
Borders Mobile Campaign a Ground-Breaking Success
Borders has announced spectacular results from its first mobile marketing...more
3 to Open Portal to Third Parties and Broaden Subscriber Reach
Mobile operator 3 is attempting to broaden it's subscribers reach...more
Mail Mobile Promo is a Major Success
A Daily Mail mobile scheme has reported a 36% redemption rate - more than 6 times the average... more
New Visions Demonstrates Unique Mobile Service
Another unique mobile experience was demonstrated at the Venice... more
EMI Records Launches Shop Window Advertising That Can Talk Back
The World’s first talking shop windows have been stopping shoppers...more
Orange cuts cost of plugging into the internet on a mobile phone 3G facts
The battle to encourage mobile phones users to connect to the internet...more
New Visions Puts NOW Music on Mobile
EMI Music together with New Visions has developed Now Music on mobile: text NOW to 84477 or put... more
Parlophone maximises its investment in mobile advertising for artist Lily Allen. EMI Music UK’s Parlophone is the...more
New Visions makes it into the top 10 of Mobile Agencies in the NMA Marketing Services Guide 2007
Almost since its birth seven years ago, one of the most hotly debated topics in mobile marketing has been the relevance of pureplay mobile agencies versus big interactive and above-the-line agencies.
The last year has seen mobile move fast into mainstream media and marketing, driven to a large extent by the spread of more powerful devices and faster networks. This has caused more and more brands, and their agencies, to sit up and take notice. However far from being a threat to mobile specialists, this is proving an opportunity, with larger agencies turning to them for support in servicing their clients’ demands for mobile innovation.
One of the most exciting areas in mobile this year has been the establishment of a new sector focused on mobile advertising, as opposed to marketing. With the increasing numbers browsing the mobile web and using mobile search, brands are realising they need a mobile presence.
There remains surprisingly little M&A activity. This is certain to change as traditional agencies look to buy in mobile expertise and the pureplays consolidate s the best way to cash-in on growing demand for integrated mobile suppliers.